We’re getting close to the announcement of this year’s recipients of the 2012 REAL Awards….and I’m getting really excited. But one of the things I’m struggling with is how to make the announcement video interesting – especially since the last two years have been remarkably similar (view 2010 and 2011 videos).
In reality, the video has to accomplish three things. First, it must explain what the REAL Awards are – a celebration of the people that enrich our lives simply because they are who they are. Second, it must intrigue people who have not attended before enough to want to come to the Awards and celebrate this year’s recipients. And third, it must announce who the recipients are (duh).
In reality, the first two are just lead-ups to the third, but I have it in my head that they are necessary parts to a successful announcement video, so that’s what I’m going with.
This year, I need your help. I’m not particularly creative or original, but I am fearless in stealing other people’s ideas, and I’ve been inspired by the 99% as a theme for this year’s announcement video. And here’s where I need your help.
Send me a picture with you holding a sign explaining your favorite 
thing about the REAL Awards. Mojo has done an example for you. Explain however you wish – in a single word, in a paragraph; be serious or be funny; make your sign fancy or plain; show your face or let your sign be your persona.
Whatever you send, we’ll use – and it will be all that much more interesting because we’ll all be part of this year’s announcement video.
Please send your picture along to me or Aaron by June 3rd.